Experiential Space Design for Rare Beauty.
In honour of World Mental Health Day, Sephora teamed up with Rare Beauty and pledged to donate 100% of Rare Beauty sales to the Rare Impact Fund to help increase access to mental health services and education for young people globally.
Stores gave an additional gift with purchase incentive and complimentary coffee with any Rare Beauty purchase. The coffee cart locations near stores encouraged a moment of calm, offering customers to take a Rare moment to reflect and write positive affirmations.
